How to Start a T-Shirt Business With Heat Transfer Vinyl (2026 Guide)

Intro

Starting a t-shirt business in 2026 is easier than ever thanks to heat transfer vinyl. With minimal startup costs, you can create and sell custom shirts from home.

Here’s how to get started step by step.

Step 1: Choose your niche

Successful shirt businesses target a specific audience:

• Gym & fitness

• Streetwear

• Funny shirts

• Local brands

• Businesses & events

Niche = easier sales.

Step 2: Get basic equipment

You only need:

• Heat press

• Vinyl

• Blank shirts

• Cutting machine

Startup cost can be under $500.

Step 3: Create designs

Use:

• Canva

• Photoshop

• Etsy inspiration

Simple sells best.

Step 4: Start selling

Sell on:

• Instagram

• TikTok

• Etsy

• Shopify

Post videos of you pressing shirts — these go viral easily.

Final thoughts

A heat transfer vinyl t-shirt business can grow from a small side hustle into a full clothing brand. With consistent designs and marketing, many creators turn this into a full-time income.